I just want to do a really quick post about the recent Twitter changes with regard to how @reply’s are shown in your timeline.

If you don’t know already, Twitter used to have an option in the settings area that allowed you to choose whether or not you could see reply’s of a particular user you were following that were replying to another user. In short, if you don’t know the person in an @reply from a user, their tweet with that reply would not show up in your timeline feed. You could, before the controversial change, opt to see them or not.

Now you cannot see them, and that is the default setting that cannot be changed by the user anymore. The reasons for this change, again in short, is to limit the API calls (relieve stress on Twitter’s servers) and because only 3% of users enabled the option to see @reply’s to people they did not know.

The problem is that now I cannot start ANY tweet with a user name, even if its not a reply, I am just starting my tweet with their user name. For instance:

Laura sucks at running.

I would write this on twitter as:

@limerasp sucks at running.

This is not a reply to her, rather a statement that begins with her Twitter user name. With the recent change to how Twitter handles @reply’s, any user who does not follow @limerasp, will not see my publicly intended tweet.

This has happened to me about 4 to 5 times recently, and I think that its something that needs to be changed. I don’t want to add ‘Well, ” before a publicly intended tweet that starts with a user name; but thats exactly what I’m being forced to do now.

I didn’t really mind the whole @reply change at first, but I’m starting to see that it puts Twitter at both a semantically and socially disadvantaged position. I can’t say exactly what I want to say, or at least I have to add words to my tweets that I otherwise would not include, and honestly, everyone should be able to see an @reply, even if the user isn’t following that particular user. The reason is it promotes the conversation. When I follow someone, I follow them not just because I like what they are saying, but because I like THEM as a person (in-so-far as I know them). I do want to see who they are talking to, because of what I will call the Transitive Follower theory.

It’s this: It is of high likelihood that a frequent conversation between an unknown user and a user who you follow that the unknown user is a worthy follow.

Simple. Kind ofa obvious, but needs to be said.

If you don’t want your stuff public, send a DM. That’s what they are there for.

According to David Martin, Vice President of Primary Research at Nielsen Online, Twitter’s current visitor retention rate, that is the number of visitors that return to Twitter after signing up within one month is about 40%.  Now for some strange reason, Nielsen isn’t reporting how exactly they determined that number.  I’m going to go ahead and guess here, but I bet they calculated that based on visitors returning to the Twitter.com domain, which won’t give them correct results.

Now whats the problem with this?  Well, everyone, and I do mean pretty much everyone, wants to get off of the Twitter website ASAP and use a client that sits on their desktop.  If not a desktop client, they are using the Twitter API in a number of other ways on another site, normally another social network mash-up site. This is because while Twitter is a great service, their UI isn’t as seamless as Tweetie for Mac or Twhirl or as popular as TweetDeck.  It’s not that Twitter’s UI is bad, its just why would anyone rather be reloading the pages on a website to see their replies rather than just switch to an already loaded tab sitting on your desktop. So really, the Twitter.com domain isn’t being hit by folks like Facebook or Myspace (as they have graphed out), rather they are relying on Twitter’s API to deliver the service. The incredible amount of API call statistics, I would assume, is not accessible by Nielsen since Twitter is a centralized service running exclusively through themselves.

I call for a new study to be published with these variables addressed, or reveal that they accurately analyzed Twitter’s retention rate with respect to Twitter’s API.