I just want to do a really quick post about the recent Twitter changes with regard to how @reply’s are shown in your timeline.

If you don’t know already, Twitter used to have an option in the settings area that allowed you to choose whether or not you could see reply’s of a particular user you were following that were replying to another user. In short, if you don’t know the person in an @reply from a user, their tweet with that reply would not show up in your timeline feed. You could, before the controversial change, opt to see them or not.

Now you cannot see them, and that is the default setting that cannot be changed by the user anymore. The reasons for this change, again in short, is to limit the API calls (relieve stress on Twitter’s servers) and because only 3% of users enabled the option to see @reply’s to people they did not know.

The problem is that now I cannot start ANY tweet with a user name, even if its not a reply, I am just starting my tweet with their user name. For instance:

Laura sucks at running.

I would write this on twitter as:

@limerasp sucks at running.

This is not a reply to her, rather a statement that begins with her Twitter user name. With the recent change to how Twitter handles @reply’s, any user who does not follow @limerasp, will not see my publicly intended tweet.

This has happened to me about 4 to 5 times recently, and I think that its something that needs to be changed. I don’t want to add ‘Well, ” before a publicly intended tweet that starts with a user name; but thats exactly what I’m being forced to do now.

I didn’t really mind the whole @reply change at first, but I’m starting to see that it puts Twitter at both a semantically and socially disadvantaged position. I can’t say exactly what I want to say, or at least I have to add words to my tweets that I otherwise would not include, and honestly, everyone should be able to see an @reply, even if the user isn’t following that particular user. The reason is it promotes the conversation. When I follow someone, I follow them not just because I like what they are saying, but because I like THEM as a person (in-so-far as I know them). I do want to see who they are talking to, because of what I will call the Transitive Follower theory.

It’s this: It is of high likelihood that a frequent conversation between an unknown user and a user who you follow that the unknown user is a worthy follow.

Simple. Kind ofa obvious, but needs to be said.

If you don’t want your stuff public, send a DM. That’s what they are there for.

Welcome to the second installment of my 10 part series, How to Use Twitter for Your Business.

Picking a User name

The very first part of using twitter, once you have decided to use it for your business, is registering a user name.  There are a few things to keep in mind when coming up with a user name.  First of all, you should use your real name.  Of course, you are probably not the first company with your name, so this probably won’t be the last step in your search for a user name.  If your business name itself isn’t available, then just choose anything that is close to it.  Add “Inc”, “ORG”, or “official” to the user name to diversify your search.

Don’t make your tweets protected!

If you make your tweets protected, then only those you authorize to see your tweets will see them.  You are going for public exposure here, so enabling your tweets to be protected is counterproductive to your goal.

Enable Cell updates?

Well this option is up to you. Enabling your cell for updates not only means that you can send updates to Twitter via SMS, but also anyone who directly messages you will get sent to your phone.  For large companies, you should probably think about disabling the cell updates.  Otherwise, if you are a larger company, you could get SMS messages every other minute, and that can be quite annoying.  For smaller companies, I suggest that you do turn this on and set the cell number to whoever is handling PR in you company.  This way, a PR person has the ability to respond to a direct message faster, giving your company a good reputation for PR.

Tune in next time for an advanced explanation of Twitter Settings Area, part III of X in How to Use Twitter for Your Business