According to David Martin, Vice President of Primary Research at Nielsen Online, Twitter’s current visitor retention rate, that is the number of visitors that return to Twitter after signing up within one month is about 40%.  Now for some strange reason, Nielsen isn’t reporting how exactly they determined that number.  I’m going to go ahead and guess here, but I bet they calculated that based on visitors returning to the Twitter.com domain, which won’t give them correct results.

Now whats the problem with this?  Well, everyone, and I do mean pretty much everyone, wants to get off of the Twitter website ASAP and use a client that sits on their desktop.  If not a desktop client, they are using the Twitter API in a number of other ways on another site, normally another social network mash-up site. This is because while Twitter is a great service, their UI isn’t as seamless as Tweetie for Mac or Twhirl or as popular as TweetDeck.  It’s not that Twitter’s UI is bad, its just why would anyone rather be reloading the pages on a website to see their replies rather than just switch to an already loaded tab sitting on your desktop. So really, the Twitter.com domain isn’t being hit by folks like Facebook or Myspace (as they have graphed out), rather they are relying on Twitter’s API to deliver the service. The incredible amount of API call statistics, I would assume, is not accessible by Nielsen since Twitter is a centralized service running exclusively through themselves.

I call for a new study to be published with these variables addressed, or reveal that they accurately analyzed Twitter’s retention rate with respect to Twitter’s API.

I have decided, after about 4 or so hours of usage, to do a quick critique of the new Tweetie for Mac app.  This is different than a review, in which I would outlined every aspect of the program with criticisms along the way.  In contrast, this post will only list my criticisms of the app.

Make direct message and ReTweet more accessible

Don’t make me right click to get this menu.  Make the menu appear when rolling over the picture or the ege like the reply icon as in Twhirl.  These functions are not secondary, they are primary to the twitter user.

Why are hashtag subjects (#) so gray against a gray background?

This just makes it hard to see the subject in a tweet.  Increase the contrast, it is not something that should be hidden with the background.

Everything else is pretty damn good.  Haha.  This was a shorter critique then I thought.